Executive Summary:  Overarching grand summary, followed by 8 highlight paragraphs, each of which summarize a main text section of the business plan.  

Financial Summary:  Capitalization plan, operating highlights table; short and long-term graphs projecting Sales, Gross Margin, Net Income and Cash Flow.

Company:  Mission-vision and business opportunity statements, legal entity, ownership, history, location & facilities and inception-to-start-up financial summary

Products & Services:  Description and photographs of key products and services; discussion of fulfillment, competitive advantages and new product development.

Market:  Analysis of key market factors, including market segmentation scheme, target markets, buying patterns and market growth and trend projections.  

Industry:  Analysis of industry characteristics and competitive factors, plus comparative analysis of key competitors and summary of competitive edge. 

Strategy and Implementation:  Key strategies for mission success, plus a project schedule, detailing milestone tasks, budgeted expenditures and revenues.

Management and Risk Assessment:  Biographical sketches of management team, 3 or 5-year personnel plan, key success factors and a contingency plan.

Capitalization Plan:  Start-up condition, resources and initial requirements, capitalization plan, use of proceeds, loan collateral, and later-round financing.

Business Projections:  Projected operating highlights and correlative chart, over 20 key financial indicators, plus breakeven, benchmark and sensitivity analyses.

Sales:  Forecasted Sales and Cost of Sales table for the first 12 months and all fiscal years.  Forecasted Sales graphs for first 12 months and all quarters.

Net Income:  Projected Net Income Statement for the first 12 months and all fiscal years.  Projected Net Income graphs for first 12 months and all quarters.

Cash Flow:  Projected Cash Flow Statement for first 12 months and all fiscal years. Net Cash Flow/ Cash Balance graphs for first 12 months and all quarters.

Balance Sheet:  Projected Balance Sheet for first 12 months and all fiscal years. Key financial indicator summary, along with Management Representation.

References:  Research endnotes, containing further amplification or references to secondary sources, as a facilitation to lender, investor or buyer due diligence. 

Title Page/Table of Contents:   Window-view of Title contents, legal disclaimer, Business Plan Highlights, Table of Contents, and company contact information.